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Advertising Opportunities

at DiscoverFrance.net

The Wharton Group, host and producer of DiscoverFrance.net, is pleased to offer advertisers the means to reach out to thousands of our web sites' visitors. Advertising and business sponsorships will be accepted subject to our Content Guidelines.

We adhere to the Ad Size Guidelines published by the Internet Advertising Bureau and C.A.S.I.E. In today's Internet marketing climate, we believe you will find our rates to be extremely competitive. Advertisers signing up now will also enjoy a competitive advantage in terms of banner placement on key category index pages (such as France/Paris/Provinces gateways, Academics, Art, Books, Food, Movies, Travel & Tourism, etc.).

Advertising units are available on The Wharton Group's hub sites (see list), including index pages, navigation frames, Table of Contents, and individual topical pages. Ads can be rotated throughout the entire network, within specific hub areas, and within specific topics. Contact your advertising sales representative for more details.

According to an IAB Advertising Effectiveness Study from a sample of 16,758 visitors to 12 leading Internet sites:

Online advertising, using banners, has tremendous communications power. In fact, a single exposure can impact the traditional marketing measures of...

  • Advertisement awareness
  • Brand awareness
  • Brand perceptions
  • Potential for sales

Nearly all of the impact measured was generated without a 'click-through' to the advertiser's site, proving the power of the ubiquitous banner.

Consumer acceptance of online advertising is comparable to that of traditional media.
(On a five point scale ranging from "Strongly in favor of" to "Strongly against," between 60% and 70% of Web users report top-two box scores in favor of Web, Television, and Print advertising. Web users are less supportive of Radio advertising and are somewhat opposed to outdoor signage/billboards.)

Click-throughs are not necessary for impactful brand communication; in fact, click-throughs don't add very much.
(Banner exposure itself was responsible for 96% of the brand enhancement, while a click-through only contributed 4%. While additional powerful messaging may wait on the other side of a banner at the advertiser's Web site, the analysis indicates that the exposure itself carries nearly all of the value. Click-throughs may be an important element of some online campaigns, but with an industry average of 2%, the real communications power is where the majority of the audiences can see the message.)

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Introduction to DiscoverFrance.net Advertising
Content Guidelines || Information Request Form
Insertion Order || List of Hub Sites || Rates || Specifications

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