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"Exposure to ad banners
accounted for the lion's share of communication
impact." |
The following Wharton Group sites and topics are available for banner advertising and business sponsorship listings:
Paris:
Provinces:
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France - general topics:
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"...online advertising has
the same communication power as traditional media. We found
that a single Web ad banner exposure enhances positive
perception of advertised brands and improves the likelihood
of consumer purchase." |
CONNECTICUT: AROUND TOWN
(Cultural, educational and entertainment venues in & near
CT)
Listings by County:
Miscellaneous:
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Listings by Subject:
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"Online
advertising is more likely to be noticed than television
advertising." |
CONNECTICUT VOLLEYBALL EXCHANGE
(Includes links to New England, U.S., and international sites)
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"Of
those surveyed, 63% strongly agreed that brands advertising
on the Web are more forward-thinking than other brands, and
55% of the participants were in favor of Web
advertising." |
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"The
click-through metric, which is the percentage of users who
click on ad banners to connect to an advertiser's site, is
not always appropriate to evaluate the success of online ad
campaigns. Ad banner exposure was found to be responsible
for 96% of ad awareness, compared to click-through which
contributed only 4%." |
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